The Local View is a relatively young company with dynamic thinking and fresh ideas. It operates with only an immediate team of seven with suppliers all local to Cambridgeshire.
It was a strong decision to retain our strapline ‘Be Seen, Grow Your Business, Build Your Brand’, this is what we strive to achieve for start-ups, growing local enterprises and established businesses celebrating significant milestones.
Sara states; “As a team we have great connectivity locally across the business landscape here in Cambridgeshire. We network regularly with over 1250 businesses. We have heard loud and clear that you want more from The Local View.”
You expressed that you want;
- – To increase your reach online and in print
- – To be seen
- – Grow your business
- – Build your brand in Cambridgeshire
- – Us to save you time
- – Tap in to our skills, knowledge and expertise
- – Need continued support
- – To have a voice
- – Want opportunities to collaborate
Much like websites and digital marketing, businesses are constantly evolving and changing in line with the economy, local trends and appealing to new clients and reaching the demand of your existing customers.
Julie says; “Our new logo is fresh, striking and expressive. Overall we have simplified the design so it will work across all print and digital platforms. The recognisable magnifying glass has remained the same for continuity.”
Stuart says; “The striking design and colours of orange and black make a bold statement, is quickly and easily recognisable and evokes a sense of trust. ‘Peterborough Business Directory’ will now become ‘The Local View – Peterborough’, allowing us to operate from one hub.”
We have moved away from squares and will be introducing more circles to emulate the shape of the new pin and magnifying glass. The pin is in the map, putting your business on the map and locally. Selecting a rounded typeface for a softer design, we wanted to continue to be friendly and approachable.
We have plans in place to diversify our main services, launching two new services, watch this space… the first is on your doorstep and coming very soon!
