With less than 12 weeks to go until the big day, as a business owner it’s time to get organised and start to plan your Christmas marketing. Some of you may have already begun, especially if you are selling consumer products – I’m sure you started planning your Christmas range in August!
This year is going to be hugely different from previous years. But Santa won’t cancel, so if you plan and prepare your marketing well, it could mean a successful time for your business.
Here are some marketing tips for the festive season:
- Add some festive spirit to your branding to make it more Christmassy. You could add holly to your logo, or sprinkle a bit of Christmas sparkle onto your website and social media with a Christmas tree or stars.
- Plan a Christmas email campaign using your Christmas branding. Tell your audience about your Christmas products and any offers you have. You could segment your audiences, dependant on what specific products they have bought previously.
- Promote your extended opening hours. If you send products in the post, state your latest order dates to guarantee arrival before Christmas. You could also create a gift guide, gift sets, or even gift ideas.
- It’s sometimes difficult to know what to buy people at Christmas, so why not offer gift vouchers? With the current climate, many people may be struggling to buy the luxuries they used to have, or there may be something they want that they would save up for.
- Why not post your ‘Christmas behind the scenes’ on social media? You could show your team decorating the Christmas tree, or your Christmas jumper day, or your socially distanced Christmas get-together. This shows people your personality and demonstrates that you are a fun business getting into the Christmas spirit this year.
- Produce a survey to find out what your customers think about your business and what recommendations they may have. This will aid your planning for 2021. You could encourage them to take part by entering them into a prize draw for completing their survey.
- Say thank you to your customers for their support, especially this year with everything we have all been through. It only needs to be something small to surprise and delight them in appreciation for their custom.
- Send out Christmas cards to your customers and suppliers to make them feel valued. You could even handwrite them and include a little something inside, like a voucher.
- Finally, why not pre-record a message to post on Christmas Day? Wish your customers a Merry Christmas and say thank you for their support throughout this tough year.
If you need help planning your Christmas marketing, get in touch with us at The Little Marketing Company. We can plan it all out with you to ensure a successful Christmas for your business this festive period.
